In the fast-paced world of sports, the role of coaches has evolved significantly. "Coaching: Beyond the Game" highlights the crucial influence of digital engagement - that is social media, email and content marketing - in modern athletic coaching.
This guide provides coaches, athletes, and sports professionals with the strategies needed to harness the power of social media, enhance personal branding, and unlock new opportunities through digital platforms.
 
Authored by experts in sports marketing and coaching, this book delves into:
 
The Essential Role of Social Media: Understand how athletes can leverage digital tools to build a personal brand, engage fans, and secure lucrative sponsorship deals.
Monetisation of Digital Presence: Explore diverse revenue streams available through social media, from direct sponsorships to innovative e-commerce strategies.
Strategic Content Integration: Learn to seamlessly integrate content creation into daily training routines, enhancing athlete visibility without compromising performance.
Marketing Techniques: Gain insights on how coaches can amplify their influence, attract new clients, and offer more value through digital media expertise.
 
"Coaching: Beyond the Game" is a tool that redefines the boundaries between athletic performance and digital savvy. Add this book to your professional toolkit.